This is a guest post from Button by Olivia Gorvy
Button’s mission is to offer your users exactly what they want at the touch of a button. A lot of the time, people want a ride with Uber.
We started offering Uber Buttons in apps in early 2015 and have seen great engagement. Users have initiated over tens of thousands of rides from Uber Buttons over the last five months alone in our portfolio of app partners including Foursquare, Quidco, and Tripomatic. But mobile is more than just apps — it’s an ecosystem built across many different experiences. Today we’re launching Uber Buttons on the mobile web, enabling developers to quickly integrate Uber wherever their users are spending time.
Goldstar, a discount ticketing app that offers you access to the hottest tickets in town, & GoEuro, the leading way to book travel in Europe, both originally used Button to add an Uber Button into their apps last year. Both publishers saw an increase in user engagement after adding Uber, so they decided to expand their integrations by enabling users on their mobile websites to call an Uber too.
Whether it’s restaurant reservations from OpenTable, food delivery from delivery.com, or a ride with Uber, Button predicts what users want next and serves up a Button that gives them just that. Sign up for Button & start offering Uber within minutes, helping your users get where they need to go no matter which mobile platform they’re using.
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