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Steve Morseman

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Research Papers

The Perfect uberPOOL: A Case Study on Trade-Offs

J. Lo, S. Morseman
Case Study—One of Uber’s company missions is to make carpooling more affordable and reliable for riders, and effortless for drivers. In 2014 the company launched uberPOOL to make it easy for riders to share their trip with others heading in the same direction. Fundamental to the mechanics of uberPOOL is the intelligence that matches riders for a trip, which can introduce various uncertainties into the user experience. [...]
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Ethnographic Praxis in Industry Conference (EPIC), 2018

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