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Shuyang Du

Shuyang Du
Shuyang is a data scientist at Uber Marketplace, working research and application of topics including causal machine learning, deep learning and machine learning system design.

Research Papers

Improve User Retention with Causal Learning

S. Du, J. Lee, F. Ghaffarizadeh
User retention is a key focus for consumer based internet companies and promotions are an effective lever to improve retention. However, companies rely either on non-causal churn prediction to capture heterogeneity or on regular A/B testing to capture average treatment effect. In this paper, we propose a heterogeneous treatment effect optimization framework to capture both heterogeneity and causal effect. [...] [PDF]
SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), 2019

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