Uber recently launched a new capability: Ads on UberEats. With this new ability came new challenges that needed to be solved at Uber, such as systems for ad auctions, bidding, attribution, reporting, and more. This article focuses on how we …
Uber recently launched a new capability: Ads on UberEats. With this new ability came new challenges that needed to be solved at Uber, such as systems for ad auctions, bidding, attribution, reporting, and more. This article focuses on how we …