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Cory Kendrick

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Research Papers

The Effects of Uber’s Surge Pricing: A Case Study

J. Hall, C. Kendrick, C. Nosko
A sold-out concert in Madison Square Garden provides an illustration of the power of surge to equilibrate supply of and demand for rides with Uber. Surge pricing draws more drivers into the area after the concert ends, and causes riders to sort into requesting a ride (or closing the app without requesting a ride) according to their willingness to pay relative to taking an alternative form of transportation. [...] [PDF]
2015

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