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Home Authors Posts by Bonnie Li

Bonnie Li

Bonnie Li
2 BLOG ARTICLES 0 RESEARCH PAPERS
Bonnie Li is a senior data scientist with Uber Labs, Uber's Applied Behavioral Science team.

Engineering Blog Articles

Using Causal Inference to Improve the Uber User Experience

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This article is the second in our series dedicated to highlighting causal inference methods and their industry applications. Previously, we published an article on mediation modeling, which is one of many methods within the broader category of causal inference.

Mediation Modeling at Uber: Understanding Why Product Changes Work (and Don’t Work)

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At Uber Labs, our mission is to leverage insights and methodologies from behavioral science to help product and marketing teams improve the customer experience. Recently, we introduced mediation modeling, a statistical approach from academic research, to address user pain …

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